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TO WIN: Dinner for 2 at HIX Restaurant, Selfridges in London! (CLOSED)

London, UK – Selfridges has unveiled plans for Project Ocean, an inspiring initiative that challenges the public to imagine a world with “no more fish in the sea”.  Project Ocean is spearheaded by Selfridges Creative Director Alannah Weston, working in partnership with the Zoological Society of London (ZSL).  Selfridges is collaborating with campaigners to use its trademark high-energy creative marketing approach to increase awareness, inspire changed consumer habits and raise funds.  Running from 11 May – 12 June, the project is both a celebration of the oceans and a forum for conservationists to issue an urgent public wake-up call to address issues of sustainability, overfishing and marine protection.

Driven by the unthinkable prospect of the world’s major fisheries collapsing by 2050, the London store has given itself over to leading international marine protection campaigners and 22 environmental NGOs, as well high profile activists from the worlds of art, fashion, culinary arts, and entertainment.


Project Ocean will take over the store on a scale never before seen at Selfridges.  From its iconic windows, façade and atrium, to The Wonder Room, foodhall and restaurants, the London store will transform itself in homage to the ocean. For five weeks, Selfridges’ Ultralounge will be the epicentre for Project Ocean activity, including world-class talks on the most pressing issues related to our oceans.  Selfridges has eliminated all endangered fish stocks across all their restaurants and food halls. To help consumers change their habits, a Project Ocean “Fish Guide” has been developed in partnership with the Marine Conservation Society (MCS) to identify which fish to eat and which to avoid, suggesting alternatives to those under threat. The guide is free and available in booklet format or via a more detailed phone app version, including recipes from participating chefs and a sustainability-minded restaurant guide compiled by Fish 2 Fork.

I want to do my part to increase the awareness of choosing the right fish to eat as I would hate to see us and our next generation having no fish to eat in the years to come. I believe everyone of us will be able to play a part to spread the word and to be well informed so that we can sustain the fish stock in the ocean, for us and the generations to come.

In line with this event, I am glad to announce a GIVEAWAY to all my readers in the UK! Selfridges has kindly sponsored a fish dinner for two persons – 3 course meal and half a bottle of wine, with 3 top London chefs: Marl Hix, Valentine Warner and Mitch Tonks at the Hix restaurants,  at Selfridges in London.  The menu will feature Mark’s signature style British cooking with an emphasis on South West seafood. The dinner will start at 7pm on 25th May 2011, Wednesday. Besides of winning a dinner, the lucky winner can also choose one of the T-shirts designed by Katharine Hamnett.



Just leave a comment!

If you have any friends or family members that you think would like to get this FREE dinner for 2 & a free T-Shirt, please feel free to Share on Facebook and Tweet this post!

You have until 23 May 2011, Monday, 23:59 GMT, to enter this giveaway! I will draw a winner at random, announce and get in touch! Good luck everyone!


  • Louise Tomlinson-Sylvest says:

    I’d love to win the dinner!

  • Spike L says:

    I love seafood and I love Hix’s cooking… fingers crossed!

  • Eileen says:

    Really cool of Selfridges to be the pioneer of this campaign. I’m sure this will increase public awareness and we’ll be more aware of choosing which fish to eat. I’ve also seen Selfridges window display – very impressive indeed.

  • Sam Hill says:

     Sounds like a great prize. I’d love to win it!

  • Joe says:

    I’d love to win! Fantastic move by selfridges to raise awareness

  •  A great cause — I need to learn more about which fish is sustainable and which aren’t.

  • junia @ mis pensamientos says:

    this is awesome!!!

  • claire_packham says:

    A fantastic cause, more people need to be aware of what they’re eating and how it effects pretty much everything else.  

  • miles law says:

    It can be really confusing trying to work out which fish are sustainable so this project is a really important collaboration. Well done to all involved!

  • Juliana says:

    Nice cause… thanks for the post.  Hope you are having a nice week 🙂

  • Sonya Pillay says:

     Pleasantly surprised with Selfridge’s commitment! Watched ‘The End of the Line’ last year on behest of my marine biologist brother and keep trying to educate myself on the ‘right’ fish to eat – hope this drums up good public support.

  • Jane says:

    Great to see Selfridges getting behind this essential action, and good to see any information which can help clarify the hugely complex subject of which fish to eat and which to avoid… 

  • Christy says:

    What a meaningful cause and yeah, I am with you on the next generation too! I sure do not want them to not know what is a fish in the future 😉 

  • Zingiber says:

     Sounds brilliant – nice to see a store like Selfridges getting involved and hopefully reaching a wider audience for such an important initiative.

  • Oh do pick me .. pretty please because I can beg ever so wel on my hind legs. And I have big brown eyes.. and can wag my tongue at the prospect of delish Hix Nosh!

    Well I have eaten at Hix in Lyme Regis and adored it and the ambience. Fingers Crossed!

  • emma says:

    well done for getting involved with a very important cause, which was in need of more awareness… very interesting article.

  • JhnJohn says:

    I’d love a free dinner !

  • Oh do pick me .. pretty please because I can beg ever so wel on my hind legs. And I have big brown eyes.. and can wag my tongue at the prospect of delish Hix Nosh!

    Well I have eaten at Hix in Lyme Regis and adored it and the ambience. Fingers Crossed!

  • JhnJohn says:

    I'd love a free dinner !

  • selina Hough says:

    Would LOVE to discuss this great cause over a great meal….

  • cassie says:

    Dinner sounds great!